Melleka Daily Briefing

🎯 Executive Summary

Yesterday Spend

$76.66

Conversions

1

CPA

$76.66

Clients Reviewed

22

14-day totals: $1,172.84 spend • 11 conversions • $106.62 avg CPA • 328 clicks
⚠️ Only Melleka Marketing has linked ad accounts. 21 clients need account mappings.

📈 Melleka Marketing — Google Ads WoW

Metric	This Week (4d)	Last Week (7d)	Change	Trend
Daily Spend	$77.67	$86.06	-9.7%	📉
Daily Clicks	15.75	27.00	-41.7%	🔴
CTR	1.48%	2.02%	-26.7%	🔴
CPC	$4.93	$3.19	+54.5%	🔴
Daily Conversions	0.50	0.57	-12.5%	⚠️
CPA	$155.34	$150.60	+3.1%	⚠️

📊 All 22 Clients — Ad Account Status

Client	Status
Melleka Marketing	Google Ads ⚠️ Declining
St Joseph - STJ	No accounts linked
Fiber Sales	No accounts linked
Global Staffing Partners	No accounts linked
Tim Wright Law	No accounts linked
LA Photo Party (LAPP)	No accounts linked
TeacherTainment	No accounts linked
My Sensual Extensions	No accounts linked
Global Guard Insurance	No accounts linked
Sin City	No accounts linked
Concord	No accounts linked
San Diego	No accounts linked
TMI	No accounts linked
Teledial	No accounts linked
Freedom Alert	No accounts linked
Go Life Safety	No accounts linked
Unleash	No accounts linked
Dave / ABTREE / Bathtub / John / Sky Spaces	No domain or accounts

🚨 Red Flags

CPC Spike +54.5% — Melleka PMAX: $3.19 → $4.93. Creative fatigue/bad placements.
Click Volume -41.7% — 27 → 15.75 daily clicks. PMAX throttling.
CTR -26.7% — 2.02% → 1.48%. Creative fatigue.
21/22 clients unlinked — Can't monitor most of the portfolio.
Meta & Bing blind spots — Not connected in Supermetrics.
GA4 not configured — Need service account JSON in team_secrets.

🏆 Wins

Yesterday's CPA: $76.66 — Best this week vs $155.34 avg.
14-Day: 11 conversions at $106.62 CPA — solid baseline.
SEO Stars: TMI ($22K), GGIS ($20K), Tim Wright ($21K) organic value.
AI Review System: Live! First automated review. 🎉

✅ Today's Action Items

🔴 Link client ad accounts — 21 clients need Google/Meta/Bing accounts mapped.
🔴 Refresh PMAX creative — New headlines/images for General Marketing PMAX.
🔴 Audit PMAX placements — Exclude low-quality Display/YouTube placements.
🟡 Connect Meta & Bing in Supermetrics
🟡 Configure GA4 service account
🟡 Reactivate Local Map Pack — $10-15/day test.
🟢 Review AI/CRM campaign — Worth retargeting?

🔍 SEO Snapshot

Client	Keywords	Traffic	Status
TMI	1,766	8,994	⭐ $22K value
LAPP	2,548	3,022	✅ Strong
Global Guard Ins.	982	1,569	✅ $20K value
Tim Wright Law	1,922	795	✅ $21K value
Concord	1,966	980	✅ Good
San Diego Parks	915	1,278	✅ Solid
My Sensual Ext.	367	1,035	⚠️ Low value/kw
Sin City	34	131	⚠️ Needs content
TeacherTainment	150	12	🔴 Low authority
Melleka	17	40	🔴 Needs SEO
Unleash / Fiber / Teledial	—	~0	🔴 Zero visibility

📋 Proposed Changes (Pending Approval)

1. Creative Refresh — PMAX General Marketing

Confidence: HIGH | CTR -26.7%, CPC +54.5% = creative fatigue. Refresh all assets to restore 2%+ CTR and ~$3 CPC.

2. Placement Audit — PMAX General Marketing

Confidence: HIGH | CPC $3.19→$4.93. Exclude underperforming placements. Est. savings: ~$50/week.

📊 Daily AI Briefing