Melleka Daily Briefing — March 8, 2026

⚠️ Data Note: 138 total includes Meta "actions" (likes, comments, shares) — not all are leads. Estimated real conversions (leads/calls/purchases): ~80-90. Go Life Safety (36), GGIS Meta (15), and GSP show inflated Meta action counts.

📊 Client Performance — March 7

Client	Platform	Spend	Clicks	Conv	CPA	Trend	Status
Fiber Sales	Meta	$582.78	2,013	56	$10.41	CPA ↓7.4%	Strong
San Diego Parks	Google	$203.90	44	0	—	2 days $0 conv	Critical
Sin City	Google	$110.88	14	4	$27.72	CPA ↑49%	Watch
Sin City	Meta	$33.36	23	7	$4.77	Conv ↓50%	Watch
Sensual Ext	Google	$113.88	114	6	$18.98	CPA ↓63%	Recovered
Sensual Ext	Meta	$3.78	9	6	$0.63	Stable	Strong
Concord	Google	$61.68	30	0	—	Conv ↓100%	Critical
Melleka	Google	$58.40	7	0	—	Spend ↑48%	Critical
LAPP	Google	$40.64	12	1	$40.64	Conv ↑ from 0	Watch
LAPP	Meta	$3.84	6	3	$1.28	Stable	Strong
Go Life Safety	Google	$14.88	7	0	—	14+ days $0	Critical
Go Life Safety	Meta	$13.36	37	36*	$0.37	*Engagements	Inflated
GGIS	Google	$11.66	4	1	$11.66	Conv ↓50%	Watch
GGIS	Meta	$5.01	23	15*	$0.33	*Engagements	Inflated
Dave	Meta	$8.39	11	3	$2.80	Stable	Strong
Sky Spaces	Google	$5.85	1,431	0	—	Maps clicks	Investigate
John	Google	$5.21	8	0	—	Awareness	Low Budget
GSP	Meta	$0.50	0	0	—	Near Paused	Minimal
ABTREE	Google	$0.00	0	0	—	Paused	Inactive

* Meta "conversions" include engagement actions (likes, comments, shares) — not all are leads

🔌 Clients Missing Data

The following clients have no ad data — check account mapping or API access:

TMI (CUSTOMER_NOT_ENABLED) Tim Wright Law (NOT_ENABLED) St Joseph (NOT_FOUND) TeacherTainment (NOT_FOUND) Freedom Alert (No mapping) Bathtub (Unconfigured) Unleash (No ads) Teledial (No ads)

🚨 Red Flags — Immediate Attention

San Diego Parks Foundation — $200+/day, ZERO Conversions

2nd consecutive day of $200+ spend with zero results. PMax campaigns generating 6,500+ Display impressions but no leads. Conversion tracking likely broken. Cumulative waste: $397+ in 2 days ($6,000+/month run rate). PAUSE PMax campaigns and audit tracking immediately.

Concord — PMax Local Visitors Burning $830/month

Two Local Visitors PMax campaigns spent $27.68 yesterday on 30,491 Display/Maps impressions with ZERO conversions. 0.10% CTR confirms pure Display waste. Pause both PMax Local Visitors campaigns and redirect budget to Search.

Go Life Safety — 14+ Day Zero Conversion Streak (Google)

$14.88/day with zero conversions for over 2 weeks. Meta 36 "conversions" are engagement actions (likes/comments), NOT leads. Combined $840/month with no real results. Must install call tracking and form tracking before any optimization is possible. BDA campaign recently enabled — needs more time but base tracking is missing.

Melleka Marketing — PMax Creative Fatigue

Zero conversions for 4+ consecutive days while spend increased 48% ($39→$58). PMax creative set has been running too long. 7 clicks at $8.34 CPC is very high. Refresh creative assets or switch to Search-only.

Sky Spaces — Wrong Campaign + Inflated Clicks

"Lawyer PMax" campaign exists in Sky Spaces (office space) account — likely misassigned. Local Visits campaign showing 1,423 clicks at $0.002/click are Maps direction clicks, not real leads. Full account investigation needed.

Sin City — Google CPA Spiked 49%

Google CPA rose from $18.55 to $27.72 while Meta conversions dropped 50% (14→7). May be weekend pattern — monitor Mon-Wed. If Google CPA stays above $25, search term review needed.

🏆 Wins

Fiber Sales — 56 conv at $10.41 CPA

Portfolio powerhouse. CPA improved 7.4% from yesterday despite 11% lower volume. Consistently delivering the best conversion volume and efficiency. Consider 15% budget increase test.

Sensual Extensions — CPA Recovered 63%

Google CPA dropped from $51.26 to $18.98 — massive recovery. 6 Google + 6 Meta = 12 total conversions at blended $9.80 CPA. Strong rebound after yesterday's spike.

Dave — Consistent $2.80 CPA at Micro Budget

3 conversions at $2.80 CPA for 3rd consecutive day. Most efficient micro-budget account. Good candidate for budget increase to $15/day.

LAPP Meta — $1.28 CPA Sustained

3 conversions at $1.28 CPA on Meta. Combined with strong SEO (2,564 organic keywords, 3,024 traffic), LAPP has the best multi-channel setup in the portfolio.

📋 Action Items for Bryan

1

San Diego: Pause PMax campaigns immediately. Audit conversion tracking. $6K/month at risk.

2

Concord: Pause Local Visitors PMax Encino + PMax SD. Save $830/month. Redirect to Search.

3

Go Life Safety: Install call tracking (CallRail/CallTrackingMetrics) + form tracking. Current data is meaningless.

4

Melleka: Refresh PMax creative assets today. Or switch to Search-only campaign.

5

Sky Spaces: Investigate "Lawyer PMax" campaign — wrong account? Review Local Visits placement report.

6

Sin City: Monitor Google CPA Mon-Wed. If above $25, pull search term report and add negatives.

7

Sensual Extensions: Investigate CPA volatility pattern ($19 vs $51 oscillation). Pull search terms on bad CPA days.

8

GGIS + Go Life Meta: Audit Meta conversion events — verify what counts as a "conversion" vs. engagement.

🔍 SEO Snapshot

San Diego Parks

28,793

Organic Keywords

87,846 traffic

TMI

1,761

Organic Keywords

8,878 traffic

LAPP

2,564

Organic Keywords

3,024 traffic

Tim Wright Law

1,938

Organic Keywords

2,200 traffic

Concord

1,969

Organic Keywords

1,893 traffic

GGIS

982

Organic Keywords

1,622 traffic

Sensual Extensions

355

Organic Keywords

1,016 traffic

Sin City

165

Organic Keywords

169 traffic

Sky Spaces

556

Organic Keywords

730 traffic

Notable: San Diego Parks dominates SEO with 28,793 keywords — but paid ads generating zero conversions. Go Life Safety has only 7 organic keywords. ABTREE, Dave, Bathtub have no tracked domains.

⚡ Proposed Changes Awaiting Approval

6 changes pending. Estimated savings: ~$2,300/month if all approved.

🔴 URGENT — Pause San Diego PMax Campaigns

Client: San Diego Parks Foundation | Confidence: HIGH

$200+/day with ZERO conversions for consecutive days. PMax campaigns driving Display waste. Pause PMax, focus on Search, audit conversion tracking. Est. savings: $3,000+/month.

🔴 URGENT — Pause Concord Local Visitors PMax (both)

Client: Concord Hair Restoration | Confidence: HIGH

$27.68/day ($830/month) on 30K+ Display impressions with 0 conversions. 0.10% CTR confirms worthless placements. Redirect budget to Search campaigns.

🟡 HIGH — Refresh Melleka PMax Creative

Client: Melleka Marketing | Confidence: HIGH

Zero conversions 4+ days while spend increased 48%. Creative fatigue evident. Refresh assets or switch to Search-only.

🟡 HIGH — Install Go Life Safety Conversion Tracking

Client: Go Life Safety | Confidence: HIGH

14+ day zero conversion streak. Current Meta "conversions" are engagements. Cannot optimize without proper call/form tracking. BDA campaign recently launched needs tracked data.

🟡 HIGH — Investigate Sky Spaces Account

Client: Sky Spaces | Confidence: HIGH

"Lawyer PMax" campaign in an office space account. Likely wrong account mapping. 1,423 Maps clicks at $0.002/click are zero value. Full investigation needed.

🟢 MEDIUM — Review Sin City Search Terms

Client: Sin City Diabetics | Confidence: MEDIUM

Google CPA spiked 49% ($18.55→$27.72). Meta conversions dropped 50%. May be weekend pattern — monitor Mon-Wed before acting.

📈 Portfolio Trends (Mar 6 → Mar 7)

Client	Metric	Mar 6	Mar 7	Change
Fiber Sales	CPA	$11.24	$10.41	↓7.4% ✓
Sensual Ext (Google)	CPA	$51.26	$18.98	↓63% ✓
Sin City (Google)	CPA	$18.55	$27.72	↑49% ✗
Sin City (Meta)	Conv	14	7	↓50% ✗
GGIS (Google)	Conv	2	1	↓50% ✗
San Diego	Spend	$193.31	$203.90	↑5.5% (0 conv) ✗
Concord	Conv	1	0	↓100% ✗
Melleka	Spend	$39.53	$58.40	↑48% (0 conv) ✗
Dave	Conv	3	3	Stable ✓
LAPP (Google)	Conv	0	1	↑ ✓

Daily Portfolio Briefing

📊 Client Performance — March 7

🔌 Clients Missing Data

🚨 Red Flags — Immediate Attention

🏆 Wins

📋 Action Items for Bryan

🔍 SEO Snapshot

⚡ Proposed Changes Awaiting Approval

📈 Portfolio Trends (Mar 6 → Mar 7)